I have been directly involved with the food industry since my birth. I was born in the AHMED family, yes the famous AHMED FOODS. My Grandfather, Sheikh Zamir-uddin Ahmed was the founder of AHMED mithai and later on the Ahmed chutneys and pickles and list just went on with years to pass. Naurus, the red syrup company was then a part of Ahmed foods
In 1996, Ahmed and Naurus split up. The well known brother’s split. My dad started taking care of Naurus Private Ltd and developed a brand called SUNDiP in the food items category which had items like ketchup, pickles, chutneys, squashes etc. I had officially joined Naurus in 2007 and since then have developed a lot of new products and brands like Chatkhaar.
Now I am the Creative Guru and Director Marketing at Naurus Pvt Ltd. Pakistan’s leading food processing and manufacturing company with a history of more than 50 years and more than 400 products.
Passionate about ?
Travel, Food, Dining out and writing about it. Exchanging ideas and sometimes Food 🙂
Brands i have created.
Pakistan’s 1st Brand to offer Exotic Sauces, Ethnic Chutneys and Premium Pickles. All made in 100% Olive Oil.
Pakistan’s 1st Online store by an FMCG
Shek it Up 
listen ill just tell you that the latest review i read the one about ‘the sauce’ you they don’t have nice cakes
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never tried the cakes there
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I am also a new entrant in the home catering market and also started blogging out of fun. Will definitely share ideas and recipes with you.
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